Privacy Policy

Last updated: September 26, 2026

1. Who We Are

The Furry Tale is an online pet products store based in Lithuania and serving customers worldwide.

The data controller responsible for the personal data described in this Privacy Policy is The furry tale.

Email: info@thefurrytale.com

2. Personal Data We Collect

We may collect personal data when you browse our website, submit an enquiry, request a promotional offer, contact us, or purchase products from us.

This may include:

Name
Email address
Telephone number, where provided
Delivery and billing information
Products you are interested in
Order, preorder and transaction information
Messages and communications sent to us
IP address
Browser and device information
Website usage information
Cookie information, subject to your cookie preferences

The current website allows customers to submit product enquiries and states that sending an enquiry does not itself collect payment.

3. How We Use Your Personal Data

We may use your personal data to:

Process and respond to product and preorder enquiries
Process and fulfil orders
Arrange delivery of products
Process and fulfil international orders
Arrange domestic and international delivery
Complete customs, import/export or delivery documentation where required
Communicate with you regarding your enquiry or order
Provide customer support
Send requested promotional offers
Send marketing communications where you have consented or where otherwise permitted by law
Operate, secure and improve our website
Detect and prevent fraud, misuse or security incidents
Comply with accounting, tax and other legal obligations

4. Legal Bases for Processing

Under the General Data Protection Regulation (GDPR), we process personal data only where we have a valid legal basis.

Depending on the situation, we may rely on:

Contract — where processing is necessary to respond to your request, process an order or provide products or services requested by you.
Legal obligation — where processing is required to comply with tax, accounting or other applicable legal requirements.
Legitimate interests — where necessary to operate, secure and improve our business and website, provided those interests do not override your rights.
Consent — where you have actively agreed to certain processing, such as optional cookies or particular marketing communications.

Where processing is based on consent, you may withdraw your consent at any time.

5. Promotional Emails and Marketing

Our website may allow you to provide your email address in order to receive promotional offers, including offers of up to 20% off selected preorders. The live website currently contains such an email collection form.

Where required by law, we will only send marketing communications after obtaining the appropriate consent.

You may unsubscribe from marketing communications at any time by using the unsubscribe link in the relevant email or by contacting info@thefurrytale.com.

Withdrawing marketing consent does not affect necessary communications relating to an existing enquiry, order or customer service matter.

6. Sharing Your Personal Data

We do not sell your personal data.

We may share personal data where necessary with:

Payment service providers
Domestic and international shipping, courier and logistics companies
Customs authorities or customs intermediaries where required for international deliveries
Website hosting and IT service providers
Email and communication providers
Analytics and advertising providers, where permitted and where required consent has been obtained
Accountants, legal advisers and other professional advisers
Government authorities where disclosure is required by law

We only share information that is reasonably necessary for the relevant purpose.

7. International Data Transfers

Because we operate internationally, personal data may be processed or transferred outside Lithuania and the European Economic Area (EEA), including where necessary to fulfil an international order or where our service providers operate internationally.

Where personal data is transferred outside the EEA, we take appropriate measures required under the GDPR to ensure that the data remains protected.

Depending on the destination and service provider, these measures may include:

An adequacy decision adopted by the European Commission;
Standard Contractual Clauses approved by the European Commission; or
Other safeguards permitted under applicable data protection law.

You may contact us for additional information about the safeguards used for international transfers.

8. How Long We Keep Your Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, accounting and tax requirements.

Retention periods may vary depending on the type of data.

For example:

Enquiry information is kept for as long as reasonably necessary to respond to and manage the enquiry.
Order and transaction records may be kept for the period required by Lithuanian accounting and tax legislation.
Customer service communications may be retained for a reasonable period after the matter is resolved.
Marketing information is kept until you unsubscribe or withdraw your consent, subject to limited suppression records required to ensure that your preference is respected.
Cookie information is retained in accordance with the retention periods applicable to the particular cookie.

9. Cookies

Our website uses cookies and similar technologies.

Some cookies may be strictly necessary for the website to function, including functions such as:

Shopping cart functionality
Website security
Session management
Remembering certain user preferences

We may also use optional cookies for:

Analytics
Website performance
Personalisation
Advertising and marketing

Where consent is required, optional cookies will not be placed until you have made your choice through our cookie consent controls.

You can change your preferences at any time through the website's Cookie Settings, where available.

10. Data Security

We use appropriate technical and organisational measures designed to protect personal data against:

Unauthorised access
Accidental loss
Destruction
Alteration
Unauthorised disclosure
Misuse

However, no internet-based service can guarantee absolute security.

11. Your Rights Under the GDPR

Subject to the conditions provided by applicable law, you may have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete personal data
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Receive certain personal data in a portable format
Withdraw consent at any time where processing is based on consent
Object to direct marketing at any time
Lodge a complaint with a data protection authority

To exercise your rights, contact us at info@thefurrytale.com.

These rights are not absolute and may depend on the circumstances and the applicable legal basis.

12. Complaints

If you have concerns about how we process your personal data, please contact us first so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Lithuanian data protection authority:

State Data Protection Inspectorate (Valstybinė duomenų apsaugos inspekcija — VDAI).

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services or legal requirements.

Any updated version will be published on this page with a revised Last updated date.

14. Contact Us

If you have questions about this Privacy Policy or how we process your personal data, contact:

The Furry Tale
Email: info@thefurrytale.com